Video ads in minutes, not weeks.
An AI platform that turns simple business inputs into complete, platform-ready video ads: research, script, visuals, voiceover and render in one automated workflow, in under 5 minutes.
- From brief to finished ad: no agency hand-offs between the first input and the final video.
- Many models, one workflow: the best model for each job, coordinated in a single system.
- Enterprise-grade: deployed on Oracle Cloud Infrastructure for security, scale and data governance.
- 01Research & scriptqueued
- 02Visual scenesqueued
- 03Voiceoverqueued
- 04Render & assemblequeued
Meet our client
- Client
- Global enterprise with a diverse portfolio of consumer and B2B brands
- Industry
- Global marketing, advertising, consumer goods
- Market
- Worldwide · multi-language, multi-region campaigns
In a nutshell
Every new product launch or campaign needed a creative agency, so each video ad took weeks and cost a lot, and teams could only afford a few. We designed and built an autonomous video generation platform on Oracle Cloud Infrastructure. A coordinated network of AI models researches the product, writes the script, produces the visuals, synthesises the voiceover and assembles the final ad. Production went from weeks to under 5 minutes, with over $1M in cost savings.
Weeks per ad, and only a few to test
Video drives digital marketing performance, but every ad went through an agency. Switch between the two ways of making one ad.
With agency costs per ad, teams could test only a handful of variations.
- Slow production: every video required weeks of agency collaboration.
- High cost per ad: production costs limited how many creative variations a campaign could have.
- Slow testing: campaign testing and iteration could not keep up.
- No personalisation at scale: ads could not be tailored across regions and audiences.
- AI moving fast: new AI tools kept emerging, but needed a stable enterprise platform to be useful.
- The need: professional, platform-ready video ads from simple business inputs, connected to the existing marketing systems.
Five requirements, held at the same time
Generating one video with AI is easy. Doing it as an enterprise platform is not. Tap each requirement to lock it in.
- Oracle Cloud: the platform had to meet enterprise security, scalability and data governance requirements.
- Many AI services: no single model does script, imagery, video and voice well, so several had to work as one.
- Languages and markets: campaigns run worldwide, so voice and copy had to be produced for each region.
- Rendering at scale: a large portfolio of brands means many ads at once, not one at a time.
- New models: AI tools change fast; the platform had to take in better models without a rebuild.
From simple inputs to a finished ad, automatically
The platform runs the whole creative workflow itself. Press play, or open any stage.
Illustration with a sample brief, script and copy. Scene stills are taken from the sample ad clips further down.
- AI research and content generation: large language models analyse product information and business inputs, then write the script and campaign messaging.
- Multi-model video and image generation: specialised generative models produce the scenes, product imagery and supporting assets, chosen by the type of content needed.
- Voice and audio synthesis: natural voiceovers, including localised audio for different regions (Eleven Labs among the voice tools).
- Programmatic video rendering: visuals, voiceover and text overlays are assembled by server-side rendering pipelines into the finished ad.
The right model for each job
Instead of relying on one AI model, the platform coordinates several specialised services and picks the best one for each part of the ad. Pick a request, then add a new model.
- Specialists, not a generalist: each stage uses a model built for that kind of content.
- Chosen per request: the system selects models dynamically for video, image, voice and rendering.
- Built to adopt new models: the architecture takes in better models as the technology moves, without changing the workflow.
- One coordinated system: marketers see one workflow, not a stack of separate AI tools.
Localised voice and copy for each region
The client runs campaigns across many regions and languages. Pick a market to see the same ad prepared for it.
ENSample copy and markets, for illustration.
- One brief, many versions: the same campaign produces versions for different regions, audiences and products.
- Localised audio: voice synthesis produces voiceovers for each region.
- Copy in the ad: text overlays are assembled into the video during rendering.
- Tested, not guessed: because each version takes minutes, teams can test variations instead of choosing one up front.
A campaign event starts the video
The platform connects to the client's marketing automation systems, so new products, promotions or events can trigger video generation automatically. Fire an event.
Sample events and log, for illustration.
Built for the enterprise on Oracle Cloud
The whole platform runs on Oracle Cloud Infrastructure, using its compute, storage and media processing services. Open each layer.
Sample ad footage
Short clips of TV-ready footage from the platform's output. Tap a clip to pause or play.
Clips supplied by the client team, trimmed and shown without brand or partner details.
From a slow, manual workflow to a creative system
After deployment, marketing teams make complete video ads in minutes, test many variations and launch campaigns faster.
- Complete ads from simple inputs: autonomous generation of the whole video, not one asset.
- Many generative models, one platform: specialised AI services coordinated in a single workflow.
- Programmatic assembly: visuals, voice and text are rendered into the final ad automatically.
- Enterprise scale: deployed on Oracle Cloud Infrastructure for security, scalability and data governance.
- Future-ready: designed to take in new AI models as the technology evolves.
- Connected to marketing: campaigns can trigger generation automatically when products, promotions or events occur.
From brief to finished ad in minutes.
Research, script, visuals, voice and rendering in one automated workflow, deployed on enterprise cloud.
- 01Your business objective
- 02The technical context
- 03The right next step